LOS ANGELES GOLF CLUB x SOFI STADIUM

SOFI STADIUM x LAGC

LOS ANGLES GOLF CLUB LAUNCH SERIES COMMISSION (2024)

Faith-Ann was commissioned by Los Angeles Golf Club, the brand new golf club founded by Serena Williams, her husband entrepreneur and investor, Alexis Ohanian and sister Venus Williams, to create a bold, colorful ‘pin flag’ series that celebrated Los Angeles’s diversity and club's bold mission : to make golf more accessible, modern, and inclusive for everybody, and to reimagine where and how the game is played.

To create this series, the artist visited and photographed various neighborhoods, monuments, and golf courses throughout Los Angeles, merged those visuals together with LAGC imagery of its team, founders, and views of this inspiring city - to create modern collages which melded Los Angeles’ streets, seas, and greens. The series reflects the vibrant textures and energy of Los Angeles, to attract a more modern, fun, inclusive new generation of golfers.

The vibrant, colorful collection was installed throughout this Sofi Stadium park and pond in February of 2024 to celebrate LA Golf Club’s powerful debut.

Los Angeles Golf Club Custom Flag Series for Sofi Stadium