JEN MEYER

Young oversaw the comprehensive launch strategy and content for Jen Meyer’s summer fragrance that would expand Meyer’s reach and awareness in the lifestyle & beauty world and fan base. Through campaign visuals shot at her house as well as on location at a beach, Young showcased Jen, who is so well loved for her collection of 18-karat gold, fine jewelry made in Los Angeles, in candid personal and intimate ways, to reflect how personal this launch was for her, and to evoke memories of summer time and Malibu living.